About Us
Since 2003, celebrity turned designer Rhonda Shear has been providing intimates solutions for women of all shapes and ages around the world. Since the launch of her first collection, she has expanded the Rhonda Shear line to include a broad assortment of bras, panties, and shapewear. This line is built for comfort, affordability, and versatility. Rhonda's goal is to help women embrace the skin they're in by creating flattering silhouettes for all body types and by using the latest technology and fabrications available. That's right, technology in intimates... who knew? Designing with new fabrics and techniques can sometimes mean discovering that bras can be comfortable after all... After selling the Ahh Bra and other comfortable intimate styles on HSN since 2004, Rhonda and her husband/business partner Van Fagan took a leap and decided to make a little infomercial. Rhonda Shear's seamless Ahh Bra has since opened up a whole new category of comfort and leisure bras in the intimates industry by selling millions of units worldwide.
Never one to stop innovating, Rhonda has continued to spread her entrepreneurial wings by creating new lines under her own umbrella, helping design and manufacture other celebrity lines, and even recently wrote her first book, Up All Night. Rhonda now delights in sharing her experiences and knowledge, encouraging women to find happiness and confidence in more than just their underwear drawers. In her autobiographical debut Rhonda shares the journey that transformed her from New Orleans beauty queen to political somebody, from Hollywood starlet to stand-up comedy mold-breaker, from internationally beloved designer to author/dog mom... and beyond. Her eclectic collection of life experiences has inspired each new endeavor and pushed her to succeed against odds again and again.
Since launching the business, Rhonda, Van, and their talented team have received countless prestigious accolades and awards including Ernst & Young’s Entrepreneur of the Year: FL, Enterprising Woman of the Year, TB Business Journal’s Business Woman of the Year, INC 5000 Fastest Growing Companies, Best Product HSNERA Moxie Awards, WPO’s 3rdFastest Woman Owned Business, and many, many more! Designing her line is one of many outlets for the creative soul that is Rhonda Shear.
As if her business acumen weren’t enough, Rhonda is also quite the philanthropist. She hosts charity events, sits on boards, speaks to groups, and volunteers time and money to multiple charitable organizations every year. Some of her favorites include: SPCA, Pawlicious Pets, American Cancer Society: Making Strides, AHA Go Red for Women, PACE for Girls, CM Ovarian Cancer Society, Bill Edwards Foundation for the Arts, St. Jude’s Children’s Hospital, John’s Hopkins: All Children’s Hospital, Tampa Bay Fashion Week, and more!
Rhonda now lives in St. Petersburg, FL, and Highlands, NC with Van and her 5 adorable rescue dogs. While she will forever be a New Orleans girl at heart – Go Saints! –, she also supports Tampa Bay’s sporting community, Rowdies Soccer, Bucs Football, and Lightning Hockey. Rhonda has recently launched a web show, The Rhonda Shear Social Hour, is writing a cookbook, and recently introduced a new line of loungewear on HSN.
